Vålerenga Fotball Elite

Deals

Key Metrics:

• 85 registered deals in 1 month
• The total value of the deals exceeded NOK 5 million

Story:

In February, Vålerenga launched a competition among their partners, encouraging them to track and measure the value of deals within the network.

They announced that the partner who registered the most deals would win 2 VIP tickets. The competition would run until the start of the season, with the winner being announced at the partners' kick-off event.

By turning it into a bigger event, they sparked the partners' competitive instincts, successfully activating the network even outside of the season.